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Embrace The Changing Times. Join Our Team.

"I skate to where the puck is going to be
not where it has been." - Wayne Gretzky


We live on the leading edge of the industry. Our growing company provides the innovative solutions required to enhance your market position and bottom line.

  • At we embrace change, we celebrate change.
  • We believe in combining our talents with the talents of others to achieve excellence.
  • We believe a fun, supportive, and professional office atmosphere incubates success.
  • We believe the internet has changed the world...and we leverage it every day.

Are you tired of broken promises? Contact us today to find out how we can help you distinguish yourself in the marketplace.

A Note From The Founders...

At we are building a new kind of real estate company. We know where we're going and how we're going to get there...and we're not afraid to share that information with you. This page is way, way too long, but we want you to know all about us - because we believe that when you learn all about us, you will understand that no other company can offer you the opportunities that are available to you here. At we believe that we are building the future of the real estate industry...and we invite you to contact us today with your questions.

Buyers & Sellers Love

We (my husband Chuck & I) have been with for a year and had our best year in real estate during that time. All indicators are pointing to an even better year coming. As an agent with (and, too!) you are exposed to more buyers than you would be able to contact on your own.

Showing sellers the traffic count to the internet site proves you have a great advantage over every other real estate company when you are competing for a listing.

Joining was a no-brainer for us and we are extremely happy we did.

Lorinda Davis Realtor® - Alexandria

Our success is based on the success of our agents.

As a company, we are 100% focused on adding value to our agent's bottom line. is a debt-free, full-service real estate brokerage specializing in land and lakeshore properties, but more than that, we are a full-fledged media company bringing buyers and sellers together. We are seeking experienced, forward thinking real estate professionals throughout the Northland to join our team. Knowledgeable advice, strong negotiation skills, and excellent customer service are the trademarks of agents. If you are a real estate professional with a high degree of integrity, professionalism and follow-through, please contact us for more information on how can help you distinguish yourself in the marketplace.

How can contribute to your success? agents and brokers have technology resources that put them miles ahead of their competition and directly in front of consumers — while drastically reducing out of pocket expenses. We launched in 2003 because we recognized that buyers and sellers were changing.

"While typical real estate brokerages were concentrating on open houses and newspaper ads,
we focused on growing our online presence. It was a good move."

Today, is the largest and most visited lake property website in the Midwest. Each week, tens of thousands of consumers walk through our virtual doors and view hundreds of thousands of properties on our award winning websites — providing tremendous exposure for our listings. We receive thousands and thousands of buyer and seller inquiries that we pass on to our agents at no cost. While these are obvious advantages that almost no other brokerage can offer — our business systems go much deeper than our websites. offers the power of cutting edge technology, helping our agents and brokers work smarter and more efficiently. Our easy-to-use platform will provide you with the tools necessary to provide high-tech, high-touch services to your clients with a lot less effort. The network of agents and brokers is always one-click or one-email away — putting a deep knowledge base and instant referral network at your fingertips.

How can help you succeed in a changing market? sits on top of a very large, very exciting niche market. Our approach to real estate is based on the proven methods and techniques of some of the world's most successful consumer companies. We view our agents and brokers as our business partners and everything we do is focused on maximizing their value. We understand that our success is based 100% on your success and the success of your clients. As a agent or associate broker, you will have access to all of the tools necessary to stand above your competition and successfully grow your business in today's challenging market conditions. With you have the opportunity and resources to leverage your skills with our industry leading technology to achieve maximum results and unlimited growth.

It's a new dawn at We hope you will take some time to explore this page and get to know us. When you're ready, contact us for a confidential interview. has been featured in 50+ Newspapers & Magazines including...

Moving my license to was a very smart move. I considered all the pluses and could not come up with a single negative...not one. Our website is #1, and not only can you sell or list real estate, you can be involved with the vacation rental division of, too. There are continued updates on technology from the support team and the owners. Leads are forwarded in a fair and transparent way and you keep very busy with them. We have a very good group of agents who are ready and willing to assist with questions or just to be a sounding board. We have a super fun and very upbeat office. The lower fees are also a great plus. So you need to ask yourself "What happens if I don't join" The answer is nothing...except you will miss out on making a good income, being appreciated, and working with a great group of agents that are ethical, honest, hard working and really care. If you are considering a move to the team - you should go for it and begin the new chapter in your book of real estate memories!

Joanna Lattery Realtor® - Crosslake
Our History

Our company is built on top of a life-long friendship.

Honesty, integrity, transparency and trust are the cornerstones of

The origins of can be traced back to Mrs. Braski's 1976 kindergarten class in Eveleth, Minnesota, where company founders Dave Gooden and Cameron Henkel first met. Life-long friends and hockey teammates, Dave and Cameron grew up with a rock solid work ethic and an extraordinary competitive streak instilled in them at a very early age ... You can take the boy out of the Iron Range, but you cannot take the Iron Range out of the boy.

In 1995, Dave and Cameron recognized an emerging market opportunity starting to take shape on an exciting new communication platform called the Internet. Cameron and Dave spent much of 1995 and 1996 exploring, studying and testing this new medium. In 1997 the technology enthusiasts teamed up to launch their first commercial website and became online retailers of refurbished computer equipment. Starting with only $1,200 in inventory, Dave and Cameron applied their technical and marketing strategies to their new online business and flipped the website switch to ON. The company grew to $1M in revenues in less than 12 months and quickly expanded into international markets. They spent the next several years growing the business by studying online behavior patterns and search engine algorithms, while refining their technology and marketing strategies.

By 2002, the dream of owning the coveted Minnesota cabin was in reach. Dave and Cameron set off separately on a search for their own family lake places - but after hours of drive time, picking up newspapers and magazines and browsing sub-par websites - the business partners found the process daunting. When comparing notes, the two quickly determined that the real estate industry was behind the curve when it came to applying technology to the process ... and an opportunity was discovered.

"We found ourselves spending a ton of time looking through newspapers, looking through dozens of [Realtors'] Web sites, just spending way too much time in the search," Gooden recalls. But what was first frustration became an opportunity. In 2003, Gooden and Henkel took their online experience and launched the site to provide a central database of listings for lake properties, cabin rentals, and family resorts in Minnesota and Wisconsin. "We thought that if we could centralize all of that data, it would make the buying process a lot easier," Gooden says.

By January 2006, more than 600 real estate agents and brokers were listing lakeshore properties for sale on While Dave and Cameron were delighted with the progress, they knew it was time to take the company in a new direction.

In March of 2006, Dave and Cameron pivoted and transformed from a classified ads website into specialized real estate brokerage. Under the new model, joined virtually every MLS in Minnesota and Wisconsin and began displaying lakeshore properties from 19 MLS databases. Using proprietary software, automatically reformatted and combined all of these listings into one database, making it easier than ever for the consumer to locate the lake property of their dreams. Because 600 agents were already experiencing excellent results from their marketing initiatives, Dave and Cameron were able to hand pick top agents in each market to work with on an exclusive affiliate relationship + referral fee basis.

In April of 2010, the final business model was revealed. With a dozen early adopters on the team, opened its first brick-n-mortar office in Crosslake, Minnesota. Giving away four months to the competition, the Crosslake office finished 2010 as the #24 firm out of 100+ offices in the Greater Lakes Association of Realtors. In one of the worst real estate markets in American history, many agents had their best year ever ... and the future shines even brighter.

Over the years, more than 50 local, regional and national publications have written about ... but among them all, one quote really stands out: " has found its place in the sun." Timeline...

2003 - launches as classified ads website 2006 - pivots into a referral brokerage 2007 - launches 2010 - opens first brick-n-mortar real estate office in Crosslake, MN 2011 - acquires RE/MAX Woodland Realty (now 2011 - merges with Century 21 Gold Shores (now 2012 - opens Wayzata, MN office ( 2012 - opens new headquarters in Bloomington, MN 2012 - merges with RE/MAX Northwoods Realty (now 2012 - acquires RE/MAX North Country (1Key Realty) (now 2012 - opens Detroit Lakes, MN office ( Lakes) 2013 - opens Alexandria, MN office ( 2013 - expands via Iron Range satellite office 2013 - becomes 2014 - expands via Park Rapids satellite office 2015 - outgrows location, expands to new location 2015 - opens Minocqua, WI office ( Properties) franchise 2015 - opens Tomahawk, WI office ( Properties) franchise 2015 - Lakes becomes & More Realty) franchise 2016 - opens Cumberland, WI office ( Realty) franchise 2016 - opens Turtle Lake, WI office ( Realty) franchise 2016 - opens Shell Lake, WI office ( Lake) 2016 - expands via Mentor/Thief River Falls satellite office 2016 - Loads of new bullet points coming soon!

"We believe the internet has changed the real estate industry
...and we leverage it every day."

I just wanted to express my appreciation for everything you are doing for us at, and for me personally! As you know, I have been selling Real Estate for 27+ years and I officially transferred my license on March first of this year. Within the first couple weeks, I received several leads through the lead referral system. I met with one of these couples on March 26th, and we wrote an offer...and on April 29th I had my first generated closing!

It has been my dream, for years, to live and work up in the center of Minnesota lake country. I recognized the unique company you have created and the great benefit of your lead referral system for agents.

Several other companies say they are giving their agents leads. At the last company I worked for, they sent out a lead to three agents at a time. The first agent to respond via smart phone got the lead. I never did get one. I like the fact that when we get a lead from or, it's our lead...period!

So again, I thank you for this opportunity. I am very excited and looking forward to a profitable and fun year!

Jim Mitchell Realtor® - Crosslake
Our Values

We are a team of forward thinking professionals.

As we grow, we will continue to work and live by our core values.

Focus On The Client And All Else Will Follow.
Since the beginning, we've focused on providing the best client experience possible. Whether we are showing a property, listing a property or designing a new web page, we take great care to ensure that everything we do will ultimately serve our clients better.

It's Best To Do One Thing Really, Really Well.
We specialize in recreational property sales. With two of the most visited real estate websites in the Midwest, we know what we do well, and how we could do it better. Through continued iteration on difficult problems, we've been able to solve complex issues and provide continuous improvements to a service that already makes finding lake properties and land a fast and seamless experience for more than one million people every year.

Great Just Isn't Good Enough.
We see being great at something as a starting point, not an endpoint. We set ourselves goals we know we can't reach yet, because we know that by stretching to meet them we can get further than we expected. Through innovation and iteration, we aim to take things that work well and improve upon them in unexpected ways.

Embrace And Drive Change.
Part of being in a growing company is that change is constant. For some people, especially those who come from bigger or older companies, the constant change can be somewhat unsettling at first. We must all learn not only to accept change, but to embrace it enthusiastically — and perhaps even more importantly, to encourage and drive it. We must always plan for and be prepared for change in our industry.

Pursue Growth And Learning.
At, we think it's important for agents to grow both personally and professionally. It's important to constantly challenge and stretch yourself and not be stuck in a position where you don't feel like you are growing or learning. We believe that inside every agent is more potential than even the agent himself/herself realizes. Our goal is to help you unlock that potential. But it has to be a joint effort: you have to challenge and stretch yourself in order for it to happen.

Build Open And Honest Relationships With Communication.
Fundamentally, we believe that openness and honesty make for the best relationships because it leads to trust and faith. At, we embrace diversity in thoughts, opinions and backgrounds. The more widespread and diverse your relationships are, the bigger the positive impact you can make on the company. It is critical to have effective, open and honest communication. Strong, positive relationships that are open and honest are a big part of what differentiates us from most other brokerages. Strong relationships allow us to accomplish much more than we would be able to otherwise.

Build A Positive Team And Family Spirit.
At, we place a lot of emphasis on our culture because we are both a team and a family. We want to create an environment that is friendly, warm and exciting. The best team members take initiative when they notice issues so that the team and company can succeed. The best team members take ownership of ideas and collaborate with other team members whenever challenges arise.

We watch out for each other, care for each other, and go above and beyond for each other — because we trust each other and we believe in each other.

Be Passionate And Determined.
Passion is the fuel that drives us and our company forward. We value passion, determination, perseverance, and a sense of urgency. We are inspired because we believe in what we are doing and where we are going. We don't take "no" or "that will never work" for an answer because if we had, then would have never started in the first place.

Passion and determination are contagious. We believe in having a positive and optimistic (but realistic) attitude about everything we do because we realize that this inspires others to have the same attitude.

I have been in the real estate business for more than 15 years. In that time I have worked with good companies and good Realtors. At I have found a permanent home with a great future and a group of talented agents. Our company is at the leading edge of the internet market and that translates into buyer leads and great exposure for our sellers. The office is a friendly, active, fun and supportive place - I enjoy coming to work! I like the give-and-take of information between agents and I have a lot or respect for our owners who are continuing to build an enviable real estate presence.

Lorie Johnson Realtor® - Crosslake
Our Technology is a technology driven company.

Our agent-centric platform starts, but does not end at our consumer facing web properties.

Not a technology expert? Join the Team
...and let the company worry about that side of the business.

LakePlace.comOur flagship website,, is visited by more than 1 million people each year. Because it is the largest and most visited lake property website in the Midwest, it generates thousands of buyer leads annually which are distributed to our agents in an open and transparent manner at no cost. is dedicated to making the search for lake property easier than ever and provides active buyers with easy access to the special lifestyle that lake living has to offer.

All of our company listings are automatically featured on as "Prime Properties." Because of this, our listings show up at the top of all relevant search results on, providing up to 100x more exposure for our sellers...but the advantages to do not end there. is #1 on Google™ searches for:

#1 - Minnesota lake property #1 - MN lake property #1 - Minnesota lake properties #1 - MN lake properties #1 - Minnesota lakeshore property #1 - MN lakeshore property #1 - Minnesota lakeshore properties #1 - MN lakeshore properties #1 - Minnesota cabins #1 - MN cabins #1 - Minnesota cabins for sale #1 - MN cabins for sale #1 - Minnesota lake lots #1 - MN lake lots
#1 - Wisconsin lake property #1 - WI lake property #1 - Wisconsin lake properties #1 - WI lake properties #1 - Wisconsin lakeshore property #1 - WI lakeshore property #1 - Wisconsin lakeshore properties #1 - WI lakeshore properties #1 - Wisconsin cabins #1 - WI cabins #1 - Wisconsin cabins for sale #1 - WI cabins for sale #1 - Wisconsin lake lots #1 - WI lake lots
#1 - Thousands of other relevant (local) terms and phrases. Thousands. is the culmination of more than a decade of combined experience in technology and real estate. We launched in 2008 because finding the perfect piece of hunting land or your dream hobby farm for sale should not be difficult. By bringing virtually every Minnesota & Wisconsin land, acreage, farm and lot listing together on a single website, with a simple user interface - makes it easy for the serious buyer to get a complete market overview and make an educated decision on where and what to buy.

Like our flagship site, automatically promotes our listings to featured status, providing maximum exposure for our clients. While is well positioned and continues to move up the search engine rankings, our experience tells us it will take a little more time to achieve the success of All of our tools and strategies have been deployed, and it's just a matter of time. On the major search engines, is currently #2 and #3 for "Minnesota land for sale" and "Wisconsin land for sale" - and #1-5 for thousands of additional highly relevant terms and phrases. Currently, 300,000+ active potential buyers visit and engage with annually. Communications Center (private social network)Yes, we have our own social network.'s Communications Center is a proprietary, internal tool that brings together all of the company's agents and employees inside a private and secure social network. Although our Communications Center is as easy to use as consumer products like Email, Facebook or Twitter, its enterprise-grade software is specifically designed to help drive and enhance our business objectives.

  • Stay connected to what's happening at work
  • Communicate in real-time - faster, shorter, less formal than email
  • Rapidly disseminate information to one colleague or the entire team
  • Reduce miscommunication because conversations are more visible
  • Ask a question and get quick answers from experts within
  • Get answers to questions even when you don't know who to ask
  • Discover information that would otherwise be buried in other people's files, brains and email inboxes
  • Document and get credit for your ideas
  • Find and contact people easily
  • Start conversations and build relationships more easily
  • Gain greater visibility into who you work with and their unique backgrounds
  • Discover valuable information in past discussions even if you weren't a part of them

The Communications Center enables Team members to communicate, collaborate, and share more easily and efficiently than ever before. It reduces the need for meetings, increases communication across silos, surfaces pockets of expertise and connects remote workers.

Key Features:

Start a conversation, read posts, and actively collaborate with your coworkers in real-time.
Upload and share documents with co-workers, groups, or the entire company.
Use the Team Roster to connect with agents and employees in other offices and departments.
Each conversation is archived and fully searchable. It's a very powerful company knowledge base.
Tag content and messages in the network to make content easy to organize and discover.
Message privately and securely in the cloud. Our Communications Center is for team members only.

About a year ago I joined and very few "non-techy" agents around my market area had heard much about the company. I was part of an initial group of agents who had a chance to meet the owners, discuss the company and opportunities of becoming agents with After much consideration, I decided to make the move and was excited about the future potential of my business. Joining has been a very successful and pleasant transition from working with big nationwide brokerage. I feel so much more a part of the company!

The number one benefit is the amount of prospective buyers that come to our website. is a highly successful real estate website and has been for many years. The 100% fairness policy in distributing prospective buyers led to my best year in real estate to date! That was very exciting! Normally as an agent you are always searching for your next buyer - but with, there is always prospective clients to be working with! I don't hear many other agents saying they are so busy! is also a friendly place to work, all of the other agents are helpful and supportive if you have questions or a difficult situation to address. Our regular meetings with the company owners give us all a chance to provide them with updates on our market area and discuss any issues or new ideas that may arise. You truly feel a part of the company, not just another name or another agent in the big world of real estate.

I have enjoyed working for and I am looking forward to all of the new opportunities in the coming years!

Shawn Pearson Associate Broker - Crosslake

I have been listing and selling real estate for just over 10 years and was always fairly successful. I worked for some great companies, met a lot of great people and sold my fair share of real estate. But it wasn't until I joined in the fall of 2013 that my success shot through the roof.

Up until that time, I averaged around $3 million a year in sales. In 2014 I sold over $10 million. What more needs to be said? In my first full year I surpassed my wildest expectations. Dave and Cam had encouraged me to come over earlier, but I was hesitant, as most agents are because we fear change or the unknown. Well, I can say without any hesitation that I wish I had made the move years ago.

Dave and Cam are innovative, approachable and I couldn't ask for a better working environment. They are always seeking to make the company better and provide more tools and assistance to their agents so that together we can all be successful. If you have any reservations, please feel free to call me anytime at 715-416-0511.

Dave McNulty Associate Broker - Siren

I have worked in real estate for the past 14 years. I started in a small company in a small northern Wisconsin town, and have been a managing broker for two large franchised companies. Being bigger isn't always being better. We in real estate are always concerned about where are our hard earned dollars go, and being part of a large franchise equals large dues and large expenses a lot of times.

I became familiar with in 2005 when I went to the Lake Home & Cabin Show in the Twin Cities. I originally signed up to get leads from them for northern Wisconsin, never dreaming I would be offered such a unique opportunity to become the managing broker in their first Wisconsin real estate office in 2011.

What a great opportunity it has been - we are on the ground floor of our growth in Wisconsin. I wanted to be part of this ground floor and hit the recreational real estate market running. I love working with people and I love this business! At our Birchwood, WI office we have an excellent team with many years of experience to serve our client's needs.

I've been very blessed and fortunate to be successful in real estate and I see this new venture as getting better and better every day. Cameron and Dave have always been there to answer our questions, update our websites and give us all what we need to become (and remain) successful in this business.

If I was asked if I'd join again, I'd say "YES!" in a heartbeat.

Andrea Lapacinski Associate Broker - Birchwood

Wow. You made it to the End.

So what are you waiting for? Let's Talk About The Future!

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